Phase 1: Quick Feasibility Snapshot (5 Minutes)

Goal: Rapidly assess early interest with almost no lift.

You complete one short form covering:

• Product differentiation

• Member value and benefits

• Competitive landscape

• Ability to deliver 20% perceived value

• Readiness for consignment-based roadshows

• Multi-club activation capacity

• Basic pricing feasibility (simple Yes/No)

No documents. No samples. No cost sheets.
If aligned → move to Stage 2.
If not → the process stops to save you time.

Phase 2: Preliminary Validation (Moderate Ask)

Requested only if Stage 1 is promising.

We collect:

• Simple competitive comparison

• Initial pricing aligned to Sam’s requirements

• Confirmation of roadshow feasibility

• Optional third-party testing

Still no heavy documentation required.
If economics and positioning check out → proceed to Stage 3.

Phase 3: Full Evaluation Package (Detailed Documentation Only When Needed)

Provided only when a clear path forward exists.

Requested materials include:

• Brand two-pager (mock-up, competitive grid, value summary)

• Detailed cost structure & financials

• Insurance documentation

• Food safety documents as applicable (GFSI audit, permits, SOPs)

• Production plan & capacity

• Ingredient/allergen list (for food or supplements)

After review, physical samples may be requested.

Phase 4: Sample Shipment & Final Category Review

You ship samples and the finalized two-pager to Sam’s Club/Studio 83 per category rules.

Ascenda/Samplers complete the polished submission for Category 63.
Sam’s Club typically reviews within 10 business days.

Why Brands Love This Process

• Minimal upfront effort

• Clear expectations at every step

• No early-stage documentation burden

• Fast read on retailer interest

• Transparent pricing/value requirements

• Only strong, viable opportunities move forward